I’m Aaron Lieber — a director known for emotionally resonant brand films and documentaries, from my feature debut Bethany Hamilton: Unstoppable to commercial and brand work with Nike, Sony, and Surfrider. I direct commercials and documentaries that turn athletes and adventurers into compelling, human stories. With a background in water cinematography, I bring technical expertise most directors don’t — operating in extreme environments and capturing footage others can’t. I build and scale custom teams for each project, assembling the right creative and production talent to match the scope, vision, and budget.Whether it’s fast-turn social content, a 30-second broadcast spot, or a feature-length documentary, I deliver cinematic storytelling grounded in authenticity. I help brands, athletes, and organizations connect with audiences through work that feels real, earned, and lasting.